The Definitive Guide To Measuring Brand Lift
A comprehensive guide to understanding brand lift, why it's important, and the five components of an effective brand lift strategy.
How to Measure Brands: The Complete Brand Measurement Guide
In a day where everything is measurable, most marketers still don't know how to measure brand the right way. Today, learn about brand measurement.
The Top 32 Brand Awareness Tips: A Complete List of 2022 Growth Ideas
Spreading the word about your brand can be difficult, which is why we’ve assembled a list of today’s most effective ideas for growing brand awareness. Read on for 32 brand awareness campaign ideas that will help your brand break through the noise and see new levels of growth.
We're Hiring: Marketing Specialist
You like to write… a lot. Join Brandata as our Marketing Specialist if you want to use the power of words to grow some of today’s fastest moving brands.
Brand Metrics Encyclopedia: 100+ Ways to Measure Your Brand
Brandata’s Encyclopedia of Brand Metrics contains more than a hundred different brand and category-level metrics that you can use in your company’s brand measurement program.
How Does Search Marketing Help Grow Brands?
Search marketing is generally thought of as more of a demand generation tactic than a brand building strategy, but what if I told you that branded & non-branded search were the two very best channels for growing your brand?
How To Define Brand Values For Your Company That Aren’t B.S.
When it comes to your brands values, there are three questions you need to ask yourself: Are they reflective? Are they meaningful? Are they distinctive? Today, we’re going to show you how to define brand values for your company that aren’t just B.S.
The Best Branding Strategies for Social Enterprises
What can brands do if they really want to support a social cause? Today, we’re going to share three big tools for building social enterprises that are sure to help you change the world for the better.
Brand Measurement & Growth