Josh Braaten

Building a community that supports your brand is really important. Today, you’ll learn the secret to building a passionate and valuable brand community.

Exciting news, everyone. Brandish Insights is now Brandata. We wanted you to be the first to know.

Many startups eventually stop growing because they don’t have a meaningful brand mission. Today, you’ll see why something as simple as a mission statement can drive sustained growth for any company.

A strong employer brand is key to recruiting today’s top talent. But how do you measure an employer brand and what metrics should you be using if you want to grow fast?

What’s a brand promise and why is keeping one important if you want to grow fast? Find out today.

It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy?

One of the biggest agencies of the world is putting its market research division on the auction block. What does this say about the state of market research?

We look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.