Make objective evidence-based decisions around brand identity, category design, ideal customer profile and total addressable market.
Track your brand and competitors’ performance across important dimensions like recognition, distinctiveness, sentiment and preference.
Measure the relationship between brands and the business value they create by tying monetary values to brand investments and experiments.
Increase the velocity of brand growth by isolating and amplifying the impact that individual advertising & marketing efforts have on improving brand outcomes.
Lime sought a measurement partner that could help produce brand and category insights quickly enough to keep up with the pace of the company’s meteoric growth.
Brandata went outside of the box where others have offered out-of-the-box. They built a brand insights program specific to our needs as a global leader in a nascent, ever-evolving industry.”
The United States of Care was exploring rapidly changing consumer opinions in an evolving new healthcare service category and needed reliable data to make concrete brand-related decisions.
I have been extremely pleased with the service and efficiency of Brandata. We will certainly be using them again in the future and I think our funders were equally impressed.”
Bite Squad needed to track its brand and understand how consumers perceived the restaurant delivery category in order to grow their market share on the way to acquisition.
The type of service Brandata provides is typically reserved for businesses who can afford to hire major consulting firms. They made the insights available for less and did a lot more with them to help us grow.”
The Forest Stewardship Council was looking for an economical way to measure brand impact over time and use the insights to change organizational strategies when necessary.
Brandata did an uncommonly good job of not only extracting mission-critical insights, but also acting as a true business partner, helped to define key strategic adjustments that made all the difference.”