It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy?
Spreading the word about your brand can be difficult, which is why we’ve assembled a list of today’s most effective ideas for growing brand awareness. Read on for two dozen brand awareness campaign ideas that will help your brand break through the noise and see new levels of growth.
There's a saying that goes, "You can't improve what you aren't measuring." Supposing that statement is true, it's no wonder so many brands fail to grow. Today we're looking at six brand metrics you can use to measure and grow your brand.
Procter & Gamble just released a new ad that left much of the Internet with razor burn. In this week’s episode of Marketing Is Broken, we look at how easy it is to lose brand credibility in the high-risk age of building purpose-driven brands.