Brandata (Page 2)

How to Write a Mission Statement That Takes Your Brand to the Moon

Many startups eventually stop growing because they don’t have a meaningful brand mission. Today, you’ll see why something as simple as a mission statement can drive sustained growth for any company.

by Josh Braaten

How to Measure Employer Brands & What Metrics/KPIs to Use

A strong employer brand is key to recruiting today’s top talent. But how do you measure an employer brand and what metrics should you be using if you want to grow fast?

by Josh Braaten

How to Measure Employer Brands & What Metrics/KPIs to Use

How to Make, Deliver, and Keep a Brand Promise (With 20+ Examples)

What’s a brand promise and why is keeping one important if you want to grow fast? Find out today.

by Josh Braaten

Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?

It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy?

by Josh Braaten

Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?

These 3 Issues Will Be The Death Of (Most) Market Research Companies

One of the biggest agencies of the world is putting its market research division on the auction block. What does this say about the state of market research?

by Josh Braaten

These 3 Issues Will Be The Death Of (Most) Market Research Companies

Here’s Why Brand Lift Studies Are Breaking Marketing

We look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.

by Josh Braaten

24 Brand Awareness Tips: A Complete List of 2020 Growth Ideas

Spreading the word about your brand can be difficult, which is why we’ve assembled a list of today’s most effective ideas for growing brand awareness. Read on for two dozen brand awareness campaign ideas that will help your brand break through the noise and see new levels of growth.

by Josh Braaten

Is Brand Emotion the Secret to Marketing Personalization ROI?

by Josh Braaten

Brand Metrics Encyclopedia: 100+ Ways to Measure Your Brand

How to Measure Brands: The Complete Brand Measurement Guide

24 Brand Awareness Tips: A Complete List of 2020 Growth Ideas

Brandish Insights Is Now Brandata

How to Write a Mission Statement That Takes Your Brand to the Moon

How to Measure Employer Brands & What Metrics/KPIs to Use

How to Make, Deliver, and Keep a Brand Promise (With 20+ Examples)

Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?

These 3 Issues Will Be The Death Of (Most) Market Research Companies

Here’s Why Brand Lift Studies Are Breaking Marketing

24 Brand Awareness Tips: A Complete List of 2020 Growth Ideas

Is Brand Emotion the Secret to Marketing Personalization ROI?

May we suggest an author?

Josh Braaten