Josh Braaten

Josh Braaten

23 Articles

Nike Shows How Brands Really Grow With Two Simple Secrets

Everyone and their social media intern has written an response to Nike’s Colin Kaepernick ad campaign. Now it’s our turn! In Marketing Is Broken #18, we look at the two biggest brand building levers marketers have and how Nike pushed them both all the way up to 11 (maybe even 12?).
Nike Shows How Brands Really Grow With Two Simple Secrets

Commuting Vs. Remote Jobs: Taking Back The Rush Hour

Let’s face it. Commuting is the absolute wo-o-o-orst. And that’s not an exaggeration if you read what science has been up to these days. In this episode of Marketing Is Broken, we look at how commuting is likely going to be the death of marketers and why going remote is the cure.
Commuting Vs. Remote Jobs: Taking Back The Rush Hour
Brand Measurement & Growth