Josh Braaten

Procter & Gamble just released a new ad that left much of the Internet with razor burn. In this week’s episode of Marketing Is Broken, we look at how easy it is to lose brand credibility in the high-risk age of building purpose-driven brands.

There are a million different things to spend your marketing dollars on, and data and insights are no exception. In episode 20, we get philosophical about measurement and make an argument for why brand tracking should be high on your list of priorities for the year to come.

One of the world’s most influential marketing leaders is stepping down after nearly a decade at the helm. In episode 19, we take a look at the accomplishments of Unilever’s Keith Weed and what you can gain by following his advice about building brands with purpose.

Everyone and their social media intern has written an response to Nike’s Colin Kaepernick ad campaign. Now it’s our turn! In Marketing Is Broken #18, we look at the two biggest brand building levers marketers have and how Nike pushed them both all the way up to 11 (maybe even 12?).

Let’s face it. Commuting is the absolute wo-o-o-orst. And that’s not an exaggeration if you read what science has been up to these days. In this episode of Marketing Is Broken, we look at how commuting is likely going to be the death of marketers and why going remote is the cure.